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League of Conservation Voters’ "I Will Point Out Hypocrisy" Campaign
Saturday, November 22nd, 2008 | Author: coolerchoice

Have you seen Chevron’s “Will You Join Us” Campaign? In train stations, at bus stops, online, even on coffee cups, Chevron ads are trying to convince Americans that the key to ending our energy crisis is individual action.  Over pictures of everyday Americans, taglines from Chevron’s “Will You Join Us” ad campaign read:

“I will leave the car at home more.”
“I will take my golf clubs out of the trunk.”
“I will replace 3 light bulbs with CFLs.”
“I will finally get a programmable thermostat.”
“I will consider buying a hybrid.”

These are all good ideas, but …

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Category: enviromental issues
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